Calm, careful AI for your firm's front door.
Stoi greets every visitor from your ads, listens to what happened, and sends your team the lead right away. Day or night.
Built on your firm. You see it working before you pay anything.
Example: a visitor from a Google ad tells Stoi, the AI assistant on a law firm's page, about a custody problem. A new lead email lands in the firm's inbox, flagged urgent.
Made for the moment someone clicks.
People who click a law firm's ad are often stressed. A form asks them to explain everything to a blank box, so most just leave. Stoi answers like a person who cares.
Listens first
People feel heard before they're asked for anything.
Gathers the facts
The matter, what happened, and the best way to reach them.
Hands off right away
The lead goes to your inbox the moment they're done.
Flags what's urgent
Time-sensitive matters arrive at the top, marked clearly.
On every hour
Nights, weekends, holidays. Every visitor gets an answer.
Built for your firm
Your name, your logo, your practice areas. Live in a day.
Built on four principles.
Stoi takes its name from the Stoics: calm, reasoned, and disciplined. The same virtues guide every conversation.
01
Wisdom
Knows its limits. It never gives legal advice.
02
Temperance
Never quotes fees or promises outcomes.
03
Justice
Every visitor gets the same patient, fair hearing.
04
Courage
Answers every visitor, at 2am or on a holiday.
Every lead arrives ready to call.
- In their own wordsA short summary, plus what they actually said.
- Urgent ones firstFlagged at the top so your team sees them first.
- No new softwareIt's an email. Reply, forward, or add it to your CRM.
New lead: Jordan Lee
Urgent: wants a call this weekCustody- jordan.lee@gmail.com
- Phone
- (555) 014-2290
- Best time
- Weekdays after 5pm
"My ex stopped letting me see my kids two weeks ago. I don't know what my rights are."
Reply to JordanExample lead. Names and details are made up.
Careful by design.
Built for how law firms have to work. Stoi gathers the facts and hands them to your team. That's it.
Never gives legal advice
Questions about the law go to your attorneys.
Always says it's AI
Nobody is misled about who they're talking to.
Checked every time
Every reply is checked against these rules before a visitor sees it.
Every lead goes to a person
Your team decides who to call and what to say.
Live in a day. Nothing to do.
We build it from your website, with your name and logo. You change one link in your ads.
01
Request a demo
We build a working demo on your firm and send it over.
02
Point your ads at it
One link. Google, Facebook, Instagram, anywhere.
03
Leads land in your inbox
Your team calls them back. That's the whole job.
Questions
Will visitors know they're talking to AI?
Yes. Stoi always says it's an AI assistant, and the page says so.
Does it replace my intake team?
No. It catches the people who would have left, and hands them to your team with the details gathered.
Which ads does it work with?
Any ad with a link. You just point the link at your Stoi page.
What if someone needs help urgently?
Urgent leads are flagged at the top of the email, so your team sees them first.
How much does it cost?
One simple yearly plan. Once you've seen your demo, we'll walk you through it on a short call.
What do I need to do to start?
Nothing. Leave your email and we'll build a demo on your firm.
See Stoi on your firm.
Leave your email. We'll build a demo with your name and logo and send it over.